WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 24, 2024

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WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 24, 2024

Agc

Wedding Pro Convention

Over 175 Seminars, 150 Speakers, and 280 Exhibits


Seminars for Business, Style, Tech, and Sales Seminars for Venues, Planners, Caterers, DJ's, Florists, Officiants, Photographers, and Gown Shops

The Negotiation Games
Strategies That Win The Sale

Realtors, FBI agents, and wedding professionals negotiate daily. Couples are conditioned to ask for a deal. A good negotiator knows how to leverage products/services to make buyers happy and protect their profit margin.

  • When win-win is possible
  • Signs that they're ready to commit
  • Negotiation strategies

Trends With David Tutera
Five-Star Wedding Details

David Tutera is the wedding community’s leading visionary and trend forecaster. His passion for excellence creates over-the-top weddings and events. His work truly inspires the look of future weddings.

  • David’s favorite tablescapes, color combos, and displays
  • Luxurious looks - spend and save options
  • Floral architecture and transformations

Move The Goal Posts
Next Year’s Tech Predictions

Your SEO and social media campaigns just started to click for you. Then they changed the rules. You used to appear on the top of Google searches, but now you’re buried. Search engines speak a language all their own. Fortunately, we have the inside scoop that helps you get to the top and stay there.

  • 7 Deadly Algorithm mistakes
  • Stellar site visibility and rankings
  • Harsh truths that save you money

The One That Got Away
Why They Booked Your Competitor

Put on your detective hat and take out your magnifying glass. You are about to channel Sherlock Holmes. Why didn't they book you for their wedding? The mystery remains, but we won’t let it become a cold case. Follow the clues to a perfect sales close.

  • Immersive data that predicts buying behavior
  • Hidden details that solve the case
  • Deadly behavior that kills a sale

Perfect Palette
Color Combos And Trends

After choosing a partner, one of the most important initial decisions is picking wedding colors. A designated color palette helps all the details fall into place. From bridesmaid dresses to bouquets to linens, color is a powerful communication tool. It tells you how to feel, what to look at, and what to ignore.

  • Ideal number of color combos for each event
  • Disguise undesirable location elements
  • Color trends and predictions for next year

The Verdict
Solid Contracts For Wedding Pros

No matter how hard you work to make every couple happy, someone claims you promised more. They ordered beer, but said you promised signature cocktails. They do an unwarranted charge-back, and there goes your profit. Don’t lose money because of a missing word in your paperwork. Get contract law on your side.

  • Strong comprehensive contract templates
  • Charge-backs and cancellations
  • Words to include in every agreement

Disrupter
Powerful Digital Marketing

Digital disrupts conventional marketing. Social media promos dominate… while traditional strategies struggle. How do you make sure your brand, social media, and images aren’t so yesterday?

  • Convert posts into high-quality leads
  • Sample SEO and email campaigns
  • Effective digital platforms

The Power Of Persuasion
Secret Wedding Sales Techniques

Your wedding business success depends on persuasion. You must convince engaged couples that you are the only choice to fulfill their dreams. Learn the focus and precision to master the art of persuasion.

  • Responsive sales objection handling
  • Master-level listening skills
  • Social psych for quick decisions

Full Schedule