Why Wedding Couples Don’t Refer You

KISS AND TELL by Shannon Underwood Rolling into the New Year, we should aspire to get more referrals.  According to the New York Times, 65% of all new business comes from referrals. The research firm Nielsen found that referred prospects are 400% more likely to book as compared to non-targeted Read More

Venue Owners, Do You Receive Referral Fees?

Venue Owners, Do You Receive Referral Fees?

You spend the most to promote.  You pay for Google ads and online directories.  You take large booths in bridal shows.  You host tastings and open houses.  Your marketing costs you $15,000-$40,000 annually. After the couples books your venue, you may be asked for referrals. The couple wants your recommendation Read More

Do You Offer Reception Planning Services?

Do You Offer Reception Planning Services?

More and more DJs are offering planning services. Should you jump on the bandwagon or leave it to the wedding planners? does the term reception planning confuse the client or get you paid more for a job anyway? Here’s what real DJ’s had to say Paul Hoke, Heirloom Entertainment “Yes, Read More

Do You Charge For Tastings?

Do You Charge For Tastings?

  Wedding couples are angry that the tastings aren’t free…and caterers are tired of preparing meals for potentials that aren’t serious.  When do you charge for tastings? And how do you do so without upsetting the client? When the Wedding MBA surveyed couples, planners, and caterers, the results were mixed. Read More

Is It Time To Stop “Day Of” Wedding Planning?

“Day Of” Wedding Coordination implies only an eight-hour work load.  Planners can easily invest four times that much.  Is part of the problem with the “Day Of” term itself? We asked Wedding Planners in our Facebook group if it was time to stop marketing “Day Of” Coordination. Carlisha Rose Magnarella said, “I start Read More

Is Your Venue Modern or Dated?

Is Your Venue Modern or Dated?

What your online photos say about your venue. The Wedding MBA organized a focus group of engaged wedding couples. Each couple viewed 85 venue websites which they then viewed for no more than 45 seconds. The nearlyweds then voted if the website photos were modern or dated. Couples were two Read More

Page 1 of 131234510Last »