Archive for July, 2013

Are You Speaking to the Whole Couple?

Are You Speaking to the Whole Couple?

Posted by admin | July 22nd, 2013 | No Comments

It’s common shorthand for our industry — we always speak of the bride. We market to brides, and worry about what brides are pinning on Pinterest. But that’s only half the couple. What are you doing to speak to the groom? While it is statistically true that the bride will Read More

Celebrity Weddings and You

Celebrity Weddings and You

Posted by admin | July 15th, 2013 | No Comments

One constant of the wedding season — and the rest of the year — is celebrity weddings. Each one is bigger than the last, it seems, and most of them are hailed as the wedding of the year by tabloids. Whether you work on these weddings or not, they do Read More

How Will Your Wedding Business Benefit From the Supreme Court DOMA Ruling?

How Will Your Wedding Business Benefit From the Supreme Court DOMA Ruling?

Posted by admin | July 8th, 2013 | No Comments

While same-sex couples begin planning post-DOMA weddings, have you thought about how your wedding business can benefit from last month’s Supreme Court rulings? In California, where both same-sex marriage rulings will apply, it is estimated that $492 million will be pumped into the state’s economy in the next three years Read More

Are You a Facebook Addict?

Are You a Facebook Addict?

Posted by admin | July 1st, 2013 | No Comments

In last week’s blog post, we mentioned that one of the big mistakes wedding professionals make daily is spending too much time on social networking sites like Facebook. We thought we’d explore the topic a bit more this week. As wedding professionals, it’s important to have a social media presence. Read More