Archive for April, 2014

Groundhog Day All Over Again

Posted by admin | April 25th, 2014 | No Comments

Wedding clichés By Palmyre Zele Whether a phrase descriptive of your services, the always-identical setup at a reception venue or a stale image of a bride and groom…cliches become clichés because they work so perfectly that everyone says it.  Or copies it.  And then, per Wikipedia’s definition, it “becomes overused Read More

WEDDINGS: LET’S MAKE A DEAL?

Posted by admin | April 16th, 2014 | No Comments

by Palmyre Zele As wedding professionals, we all want to be competitive but what happens when you drop prices too far in an effort to entice brides to book with you? You get more bookings?  Maybe – but you still perform the same hard work for less money. You get worse Read More

LEFT WAITING BY THE PHONE

Posted by admin | April 10th, 2014 | No Comments

Why they don’t call you back…. By Palmyre Zele Once you’ve reached out and left messages (maybe more than once) for a prospective bride and groom, it’s  hard to wait for the return call that sometimes doesn’t come.  So what do you do?  Call again?  Could you have said something Read More

THE INTERNET PUPPET MASTER

Posted by admin | April 3rd, 2014 | No Comments

Is the Internet pulling your strings? by Palmyre Zele Life is busy these days.  It takes focus and discipline to successfully juggle home and family demands while trying to maintain a successful wedding-oriented business. Don’t be the puppet in your own show. Feeling compelled to respond instantly to Facebook, Twitter Read More

FEARLESS FEEDBACK

Posted by admin | April 1st, 2014 | No Comments

How your last bride’s feedback can help you win over the next bride. by Palmyre Zele Why should the NEXT bride choose you?  Going forward, how can you parlay pertinent information into accolades that will grab attention of newly engaged couples and bring in new business? When you ask the Read More