Archive for September, 2015

If I Owned A Wedding Consulting Business

If I Owned A Wedding Consulting Business

Posted by admin | September 1st, 2015 | No Comments

1.  If I was a full service wedding coordinator I would stop taking a week of coordination in the high season even if your date(s) are currently available.  Weeks or months later you will regret it when a top dollar client has to be turned down. 2.  Explain the difference between a Read More

If I Owned A DJ Company

If I Owned A DJ Company

Posted by admin | September 1st, 2015 | No Comments

By Shannon Underwood   1. I would only use pictures of couples or wedding guests on my on-line listings. I found many profiles with a picture of a DJ holding a mic; I think that visual message misses the mark. 2. I would sell ‘Dancing On A Cloud’ like Robert Walk out of Phoenix, Read More

6 Things You Never Say to a Bride

6 Things You Never Say to a Bride

Posted by admin | September 1st, 2015 | No Comments

By Patti Hegarty and Shannon Underwood When you sit down for your first appointment, avoid these six questions: 1.  “Is this your first marriage?”  Don’t poison your sales chances by stirring negative memories. 2.  “What’s your budget?”  You may want to qualify her and not waste your time pitching something she Read More

If I Owned A Wedding Venue

Posted by admin | September 1st, 2015 | No Comments

By Shannon Underwood Find out why people chose Villa Siena as their wedding Venue 1. I would use testimonial videos like the one above. 2. I would pick a name that brides and grooms would feel proud to print on their wedding invitations.  The words manor, estate, chateau, country club and ranch evoke feelings Read More

If I Owned A Photography Business

If I Owned A Photography Business

Posted by admin | September 1st, 2015 | No Comments

By Shannon Underwood 1. I would increase my visibility at bridal shows. Photographers have the easiest time booking new clients at bridal shows. Stop saying there are too many photographers at bridal shows. The reason there are so many photographers is because it is the single most effective way for Read More

If I Owned a Floral Business

If I Owned a Floral Business

Posted by admin | September 1st, 2015 | No Comments

By Shannon Underwood 1. I would stop advertising funeral arrangements along with wedding flowers. A separate wedding website that takes the emphasis off stand-alone arrangements and focuses on creating the atmosphere and personality of the event through flowers. 2. Invest in high end floral containers and vases that can be rented for Read More

Page 3 of 41234