How To Elevate Your Wedding IQ

By Shannon Underwood The words you use brand your business just as much as your website, business cards and bridal show booth. In an industry where some business owners have advanced degrees and others barely graduated high school a memorable way to set yourself apart is to increase your vocabulary. Read More

Bride Obsession – Stop Taking Everything Personally

By Shannon Underwood, Wedding MBA I love my job.  Weddings are on my mind when I first wake up in the morning; and I am always jotting down a new idea right before I go to sleep at night. But too much obsessing can cause unnecessary stress and waste your Read More

Sound Off: Do Brides & Grooms Read Your Contract?

Jesse J. Clark  “No-they never read their contract and the people that do read your contract try to change all your terms.??? Joe Hodgson Photo, Joe Hodgson -, “This is the generation of brides that signs contracts electronically without ever reading them e.g. iTunes Terms.??? Pixel Dust Photography, Eric Butler-, Read More

How the Wedding Micro-Search is Changing Everything.

What Do Gold Sparkle Linens, Salted Caramel Cupcakes, and Floral Print Bridesmaid Dresses Have in Common? Shannon Underwood   When picking key words for your website find terms that customers actually Google. Consider surveying your brides after you meet with them and ask what key terms they put in to find Read More

If I Owned A Mobile Hair And Makeup Company

If I Owned A Mobile Hair And Makeup Company

I would start taking commitments based only on contracts.  Within the wedding industry beauty companies are the most lax with contracts.  Stop losing money.  Don’t hire other makeup artists or hair stylists just to have half the wedding party cancel days before the event. If you do not have a Read More

Wedding MBA Convention FAQ

When and where do I pick up my badge? 3151 Paradise Road Upstairs in the South Building in the Las Vegas Convention Center Monday, September 15, 5:00 pm – 8:00 pm Tuesday, September 16, beginning at 7:00 am There are two seminars I want to see at the same time. Read More