Archive for the ‘Wed Biz Tips’ Category

PRE-WEDDING JITTERS GONE WILD?

PRE-WEDDING JITTERS GONE WILD?

Posted by admin | September 1st, 2015 | No Comments

By Shannon Underwood After visiting a family friend in a mental health facility, my entire perspective on handling brides, grooms, MOB, and wedding parties has changed. The patients I saw looked sad but not what I would imagine. Wasn’t mental illness just the homeless man hallucinating and the crazy teen Read More

DIY Wedding – Doesn’t Include You…or Does It?

Posted by admin | September 1st, 2015 | No Comments

by Shannon Underwood There’s no love affair between our next generation of brides and mass produced services or products. You, as a wedding professional, ASSUME that she wants to craft her retro/rustic looking wedding  on her own.  Instead – she might be looking for a DIY theme, but is willing Read More

5 Mistakes Wedding Pros Make Daily

5 Mistakes Wedding Pros Make Daily

Posted by admin | September 1st, 2015 | No Comments

No wedding professional is perfect every single day. But how many of these five daily mistakes do you make on a regular basis? Even one can damage your business, but they’re far too common. Not answering the phone.  Every bit of advertising you do is to get the bride to Read More

6 Things You Never Say to a Bride

6 Things You Never Say to a Bride

Posted by admin | September 1st, 2015 | No Comments

By Patti Hegarty and Shannon Underwood When you sit down for your first appointment, avoid these six questions: 1.  “Is this your first marriage?”  Don’t poison your sales chances by stirring negative memories. 2.  “What’s your budget?”  You may want to qualify her and not waste your time pitching something she Read More

Bridal Barbie Is On The Outs…Make Room For Entrepreneur Barbie

Bridal Barbie Is On The Outs…Make Room For Entrepreneur Barbie

Posted by admin | September 1st, 2015 | No Comments

By Shannon Underwood Although Barbie’s sales have dipped over the last several years; I have a new found love for her latest career path.  Even in the wedding industry, I tire of the traditional roles of my favorite childhood friend as bride and mother. She has had careers over the Read More

How To Elevate Your Wedding IQ

Posted by admin | August 2nd, 2015 | No Comments

By Shannon Underwood The words you use brand your business just as much as your website, business cards and bridal show booth. In an industry where some business owners have advanced degrees and others barely graduated high school a memorable way to set yourself apart is to increase your vocabulary. Read More

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