By Shannon Underwood After visiting a family friend in a mental health facility, my entire perspective on handling brides, grooms, MOB, and wedding parties has changed. The patients I saw looked sad but not what I would imagine. Wasn’t mental illness just the homeless man hallucinating and the crazy teen Read More

by Shannon Underwood There’s no love affair between our next generation of brides and mass produced services or products. You, as a wedding professional, ASSUME that she wants to craft her retro/rustic looking wedding  on her own.  Instead – she might be looking for a DIY theme, but is willing Read More

No wedding professional is perfect every single day. But how many of these five daily mistakes do you make on a regular basis? Even one can damage your business, but they’re far too common. Not answering the phone.  Every bit of advertising you do is to get the bride to Read More

By Patti Hegarty and Shannon Underwood When you sit down for your first appointment, avoid these six questions: 1.  “Is this your first marriage?”  Don’t poison your sales chances by stirring negative memories. 2.  “What’s your budget?”  You may want to qualify her and not waste your time pitching something she Read More