Millennials Are Not A Disease

millennials are not a disease crop

Our society has become more politically correct.
As a whole, we try not to discriminate based on color, gender, religion, or body size.
Millennials have become the latest group that is ‘safe’ to pick on.
We call them narcissistic, lazy, distracted, sensitive, short sighted and entitled.
That stereotype is wrong.

At the Wedding MBA we think Millennials are an asset, not a plague.  Here’s why…

Millennials believe they can create something out of nothing.
The internet has lowered the barrier to entry, especially among wedding pros, to the point where if you dream it and create it online it then becomes a reality. Competition brings out the best in everyone.

Some see entitlement… we see confidence.
This generation was taught that failure is a good thing. Their heroes include Steve Jobs, Mark Zuckerberg, and Elon Musk. All failed at some point in their career; this failure only motivated them to become more successful.

They expect Insta-results.
Rather than taking a month to complete a task, millennials might take a day.  They deliver and expect instant results.

Social media has expanded their friend network.
Those more active on social media feel comfortable posting things like, “I have extra tickets for the U of A basketball game this week…who wants to come with me?” or “ I need a babysitter for Saturday night…any ideas?”  Millennials are better at asking for help and to us this is a great thing.

Millennials are the same as the rest of us.
A national survey of over 2,500 skilled construction workers studied the difference in work ethics between millennials and those born prior to 1981-ish (give or take a few years depending on who is determining what qualifies as a millennial),and they found there was little to no difference hours worked, attention to detail, or any other measurable results.

Millennials care more about the process.
This age group will pay more if they get a behind the scenes look examining the reasons for the additional cost.  They appreciate fair labor, customized features, being part of the process, and giving back to the community.

Millennials are changing the business landscape.  Help plant the seeds of change to reap the benefits they will bring.

Register Here for 2017.

p.s. Yes, I am a Wildcat fan, if you ever happen to have extra tickets, my husband and I would love them.

20 Responses

  1. Lily Nathan says:

    I have found millennials to be a pleasure to work with. They are full of such crazy fun ideas its just a matter of helping them focus and budget and then we are all good. I am also tired of all this millennial shaming.

  2. Gina says:

    While I appreciate the call to attention of millennial, I must disagree and almost all points. Because it is stated here in this article, does not make it fact. From our 30+ years in the wedding industry 17 of those mine personally), Millenials have been the most difficult to reach and to work with.

    • Shannon says:

      Hi Gina, I can appreciate what you are saying. Millennials do seem to speak a different language and contacting them through traditional methods can be exhausting. It’s getting harder and harder to get anyone to answer their phone not just millennials. Thanks, Shannon

  3. Laurel Mungo says:

    I completely agree! This is the generation that will indeed change the world and have the documentation to prove it. It did take me a minute to embrace them…but now that I have I am enjoying the ride.

    • Shannon says:

      Laurel, I finally feel like I have a millennial groove going on. I agree it was tough to embrace new ways to communicate at first! I send more text messages now than voicemails. Shannon

  4. Millenials are our future and are not to be discounted. They are fast paced, technologically inclined and savvy!

  5. Millennials are becoming my ideal client. They are decisive, know what they want, are willing to save to get it and care about the process without getting mired in the details.

  6. Rick Prill says:

    Just the simple fact that anyone would write an article with this title and content points to all of the “stereotypes” being true. Remember “Perception is Reality”? Of course you cannot generalize an entire generation, but clearly the predominant characteristics of this millenial generation is that they are obsessively self centered, and have no real skills that go beyond social media, or digital endeavors. Also, it appears extremely clear that they would much rather have everyone around them scurry to fill their needs without their feeling interested or obliged to manage tasks for them selves, like painting a bedroom, or mowing a lawn. Perhaps the term entitled is pretty accurate? It isnt their fault really, their parents didnt want them to lift a finger to do anything for anyone else, or for themselves, their parents did everything for them and still do, so they think it is “Normal” for everyone else to do everything for them that they need done. It isnt so much a stereotype, as it is a VERY sad reality.

    • Shannon says:

      Rick, I totally get what you are saying. We had eight 10-year-old boys to our house yesterday for an end of the year party and half of them have phones. My son knows I don’t agree with this. I don’t believe in letting my kids have too much time online and will not let them onto social media for a long long time. I think it could potentially mess with their value system and the idea of hard work. It is an uphill battle but I am willing to fight it. Shannon

  7. Amy Wallace says:

    Yes, the millennial mindset has definitely changed the way we market. After years of declining numbers and revenue, we made major changes in our marketing strategies and our media sources moving from traditional methods to a more creative and digital approach. Millennials are not actually harder to reach. They are just harder to reach using traditional methods. Millennials are constantly “plugged in” and are open to receiving messages almost 24-7. There are significantly more avenues and media sources available to reach millennials than ever before, most of them less expensive than traditional marketing methods. By employing new strategies, we actually cut our marketing budget in half last year and saw an increase in both consumers and revenue. When dealing with technology, most studies indicate that affluence is just as much a contributing factor as age. By increasing our digital efforts, we have seen an increase in the “quality” or “budget” of our consumers as well. We have made changes in our go-to-market messages as well. Millennials are creative and engagement is important to them. Their lives are Instagrammable and they want to participate in brands and activities that allow for that creative expression. AdWeek recently published a study that indicated that while members of the last generation responded positively to messages that were inclusive, millennials expected inclusion in their messaging and responded negatively to more traditional messages and methods. The one area where we see that trend in reverse is direct mail. Our millennials love to get snail mail. The USPS recently published an independent report supporting direct mail for millennials stating that millennials respond more emotionally and have better recall of products and services presented through direct mail. We have also hired a number of millennials to revamp our digital team and strategies – our very own in-house focus group! As first adopters of new platforms, their input and knowledge of new apps and trends has been invaluable.

  8. Chris Erdos says:

    Hi Amy, What an intelligent reflection on our new customer. This is exactly the type of response that will win our comment contest. Please comment on as many articles as you would like. The prizes are two one-year subscriptions to Animoto and two six-month memberships to ZipWhip. We will annonce winners on June 15th. Thank you, Shannon

  9. The millennial clients I’m working with are so much fun! My clients are looking for fun, original and heartfelt ceremonies that truly represent their personalities and allow them the scope to be exactly themselves. Reaching them isn’t so difficult if you understand how plugged in to social media they are and what they are looking for. In talking to them, I am so impressed with their entrepreneurial spirits and their ability to look at things with such a fresh perspective. They are certainly challenging me to come up with ways to blend tradition with modern ideas and expressions, or even to develop something truly unique!

  10. Anne Pollock says:

    Thank goodness for Millennials working for me – they sure can work FAST! I can usually spot a Millennial making a wedding inquiry to my business with their “@hotmail”.com addresses

  11. Shannon says:

    So true Kim and Anne. 🙂

  12. Sara Ohler says:

    I myself am a millennium. I started working with Jenniffer & Company (hair and makeup salon) as a receptionist at just 16 years old. Over the span of almost three years, I have worked my way up in the company, and now at the age of 18, I manage all of our bridal parties, budget our companies’ donations, and am now a manager as well. I have networked through all of Cleveland, I just got back from Chicago doing the same, and I look forward to gaining more knowledge and networking opportunities in October in Vegas! I believe as a millennial I have the ability to be creative, innovative, and I am able to think out side of the box more than some can!

  13. Ally Wurts says:

    I’ve always found the topic of “Millennials” to be an interesting one.

    Being considered a millennial myself, I find it a bit insulting to my intelligence at times to be referred to as such. Like being a “hipster” or any other sort of stereotype where you can lump people together, it just doesn’t stick. That being said, this post is more on the side of millennials and what we can bring to the table, and I applaud that.

    Personally, I was raised by parents that definitely showed me work ethic from a young age, and I’ve never felt entitled to anything. I’ve fallen on my face and gotten into mountains of school loan debt (as have most young adults my age), worked jobs I hated to pay the bills, but I did it so I could move forward. Knowing in the hard times just to tell myself “this it the worst it’s going to be – only up from here”.

    All this is what has made my career so much fun. I enjoy every day more as I learn to grow my business. Keeping me motivated just knowing that doing my photography is paying my bills and putting food on the table… WHAT?! It’s an awesome feeling when that happens, folks.
    My clients know my time and talent is worth the expense, and I’m always grateful of that.

    Cant wait to see you all in Vegas!

  14. Jori says:

    I am a full-time wedding planner with a young family and I am a millennial, on the older side of the age range. Instead of replying to the couple of negative and close-minded comments within this thread I want to applaud those who have written about adapting their approach to marketing and communication, especially. The Atlantic and other publications have written great pieces focusing on how each generation has thought this about the younger generation.
    Since it is an undeniable fact that the majority of our current clients will be millennials it is crucial that we find the strengths in this generation, even for the sake of our own longevity in this industry. It also is worth mentioning that as professionals within the wedding industry we are encountering clients at one of the most selfish moments of their lives. Weddings are at least partially self-indulgent parties thrown for family and friends with the bride and groom as the complete focus of everyone’s attention. And thank goodness for that! Our clients are becoming more creative and open-minded to new and personalized ideas, and they are also incredibly generous with their guests. We may be able to generalize my generation with a few buzz words focusing around an attitude of entitlement, but please remain open to what we can accomplish together. See you all in Vegas next week!!

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