6 Things You Never Say to a Bride

6 Things You Never Say to a Bride

By Patti Hegarty and Shannon Underwood When you sit down for your first appointment, avoid these six questions: 1.  “Is this your first marriage?”  Don’t poison your sales chances by stirring negative memories. 2.  “What’s your budget?”  You may want to qualify her and not waste your time pitching something she Read More

If I Owned A Wedding Venue

By Shannon Underwood Find out why people chose Villa Siena as their wedding Venue 1. I would use testimonial videos like the one above. 2. I would pick a name that brides and grooms would feel proud to print on their wedding invitations.  The words manor, estate, chateau, country club and ranch evoke feelings Read More

If I Owned A Photography Business

If I Owned A Photography Business

By Shannon Underwood 1. I would increase my visibility at bridal shows. Photographers have the easiest time booking new clients at bridal shows. Stop saying there are too many photographers at bridal shows. The reason there are so many photographers is because it is the single most effective way for Read More

If I Owned a Floral Business

If I Owned a Floral Business

By Shannon Underwood 1. I would stop advertising funeral arrangements along with wedding flowers. A separate wedding website that takes the emphasis off stand-alone arrangements and focuses on creating the atmosphere and personality of the event through flowers. 2. Invest in high end floral containers and vases that can be rented for Read More

If I Owned A Cake Company

By Shannon Underwood 1.   I would have a hands on build your own cake at my cake shop or displayed within my bridal show booth. Give your brides and grooms something creative to do while they are waiting to talk with you at a bridal show or before an appointment. What Read More

Bridal Barbie Is On The Outs…Make Room For Entrepreneur Barbie

Bridal Barbie Is On The Outs…Make Room For Entrepreneur Barbie

By Shannon Underwood Although Barbie’s sales have dipped over the last several years; I have a new found love for her latest career path.  Even in the wedding industry, I tire of the traditional roles of my favorite childhood friend as bride and mother. She has had careers over the Read More

Page 11 of 13« First5910111213