By Shannon Underwood 1. I would increase my visibility at bridal shows. Photographers have the easiest time booking new clients at bridal shows. Stop saying there are too many photographers at bridal shows. The reason there are so many photographers is because it is the single most effective way for Read More
If I Owned a Floral Business
By Shannon Underwood 1. I would stop advertising funeral arrangements along with wedding flowers. A separate wedding website that takes the emphasis off stand-alone arrangements and focuses on creating the atmosphere and personality of the event through flowers. 2. Invest in high end floral containers and vases that can be rented for Read More
If I Owned A Cake Company
By Shannon Underwood 1. I would have a hands on build your own cake at my cake shop or displayed within my bridal show booth. Give your brides and grooms something creative to do while they are waiting to talk with you at a bridal show or before an appointment. What Read More
Bridal Barbie Is On The Outs…Make Room For Entrepreneur Barbie
By Shannon Underwood Although Barbie’s sales have dipped over the last several years; I have a new found love for her latest career path. Even in the wedding industry, I tire of the traditional roles of my favorite childhood friend as bride and mother. She has had careers over the Read More
If I Owned an Invitation Company
By Shannon Underwood 1. I would offer DIY classes. Just as much to sell tools and paper for profit as to show the wedding couples how hard it is to create and assemble their own invites. If they decide that doing it their self is too hard they will order Read More
Making the Cut – How To Get Onto Preferred Vendor Lists
By Shannon Underwood 1. Stop Begging To Be Added To Wedding Venue’s Preferred Lists The easiest way to be banned from working at a wedding venue is to look self-centered. 89% of wedding venue owners and 71% of wedding planners surveyed* mentioned that wedding professionals that consistently asked to be Read More