Occasion Persuasion

Counter-Intuitive Sales Tips For Wedding Pros By Shannon Underwood The new generation of brides and grooms are often turned off by traditional sales techniques. These counter-intuitive sales tips give a fresh approach to close the sale. Getting To No Salespeople are told to get customers to start saying “yes” right Read More

Will Barn Wedding Venues Always Be In Style?

Will Barn Wedding Venues Always Be In Style?

  One definition of a barn is “a large or unattractive building”.  This doesn’t have to be the case; combine historical architecture with modern updates to create a timeless style. Decor trends run in cycles.  Each year style gurus release new tile, fabric, light fixtures, and colors to be used Read More

Why Holidays Are So Stressful For Wedding Pros

December is a slow month for weddings…Why are you so stressed? Professional Expectations – Corporate clients with Mona Lisa tastes, but Charlie Brown budgets (peanuts). Personal Expectations – If you are a caterer, you can’t bring store-bought cookies to the neighborhood cookie exchange.  Even friends judge you at a different level Read More

Counterfeit Cash

Prepping for my presentation has been a fun and wild ride.  Thank you for inspiring me to present this year. Click the link below for an overview of the Counterfeit Cash presentation. XOXOX, Shannon Underwood Get my slide show here.

Comment Contest Winners

Suzanne Blanchard For her comment from Fewer Marriages But More Venues. Suzanne, you win a 6-month ZipWhip texting from your landline service. Kendel Stocker For her comment from Wedding Photographer Vs. I-Phone. Kendel, you win a 6-month ZipWhip texting from your landline service. Amy Wallace For her comment from Millenials Read More

Fewer Marriages But More Venues

Fewer Marriages But More Venues

Why It’s Hard To Book Receptions Marriage rates are at an all-time low.  Wedding venues are at an all-time high.  Why are there more venues? 1. Private homes, barns, restaurants, zoos, and museums have opened their doors to weddings.  This is a new concept. 2.  This generation of wedding couples Read More

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