Do You Charge For Tastings?

Do You Charge For Tastings?

  Wedding couples are angry that the tastings aren’t free…and caterers are tired of preparing meals for potentials that aren’t serious.  When do you charge for tastings? And how do you do so without upsetting the client? When the Wedding MBA surveyed couples, planners, and caterers, the results were mixed. Read More

Is It Time To Stop “Day Of” Wedding Planning?

“Day Of” Wedding Coordination implies only an eight-hour work load.  Planners can easily invest four times that much.  Is part of the problem with the “Day Of” term itself? We asked Wedding Planners in our Facebook group if it was time to stop marketing “Day Of” Coordination. Carlisha Rose Magnarella said, “I start Read More

Is Your Venue Modern or Dated?

Is Your Venue Modern or Dated?

What your online photos say about your venue. The Wedding MBA organized a focus group of engaged wedding couples. Each couple viewed 85 venue websites which they then viewed for no more than 45 seconds. The nearlyweds then voted if the website photos were modern or dated. Couples were two Read More

Occasion Persuasion

Counter-Intuitive Sales Tips For Wedding Pros By Shannon Underwood The new generation of brides and grooms are often turned off by traditional sales techniques. These counter-intuitive sales tips give a fresh approach to close the sale. Getting To No Salespeople are told to get customers to start saying “yes” right Read More

Will Barn Wedding Venues Always Be In Style?

Will Barn Wedding Venues Always Be In Style?

  One definition of a barn is “a large or unattractive building”.  This doesn’t have to be the case; combine historical architecture with modern updates to create a timeless style. Decor trends run in cycles.  Each year style gurus release new tile, fabric, light fixtures, and colors to be used Read More

Why Holidays Are So Stressful For Wedding Pros

December is a slow month for weddings…Why are you so stressed? Professional Expectations – Corporate clients with Mona Lisa tastes, but Charlie Brown budgets (peanuts). Personal Expectations – If you are a caterer, you can’t bring store-bought cookies to the neighborhood cookie exchange.  Even friends judge you at a different level Read More