The Las Vegas Experience

The Las Vegas Experience

Fremont Street Revamped By Shannon Underwood Before this trip, the last time I visited downtown Las Vegas, the area needed a face-lift. I was pleasantly surprised on a recent visit with the obvious renovations and improvements. Then entire area looked glittery and new. Things I liked: The lights and signs Read More

Food Fare

Food Fare

A Brief History Of Everyting Food What do brides and grooms want for their 2018 wedding menus? Pack your bags and board our time travel machine. Ready, set, go! The 1920’s: Frozen foods are made available. Clarence Birdseye develops a method for quick freezing food in a convenient packaging. My Read More

Everything I Needed To Know About Pricing I Learned From Happy Hour

Everything I Needed To Know About Pricing I Learned From Happy Hour

Happy Hour has a set start time and a set end time.  So should your special offers.  Translation: Only offer discounts for off-season and mid-week weddings.  Restaurants charge full price on Friday and Saturday evenings, but have a Reverse Happy Hour starting at 9:00pm. Save your special offers for less-popular Read More

Feast Or Famine

Catering Buzz Words That Every Salesperson Needs To Be Using Brides and grooms that consider themselves foodies know the lingo better than some of your salespeople. Learn this vocab to book more sales. Stop saying heave appetizers, try tapas, bite sized meals, or tasting menus. Stop saying fresh, try farm Read More

Election Results That Ruin Your Wedding Bookings

Election Results That Ruin Your Wedding Bookings

Election Results That Ruin Your Wedding Bookings By Shannon Underwood, Conference Director Your brides and grooms might buy differently simply because their candidate wins or loses. If the bride and groom’s presidential pick wins, they might be more confident about the economy and taxes, justifying a bigger spend with you. Read More

The Dark Side Of Wedding Planning

The Dark Side Of Wedding Planning

By Shannon Underwood, Conference Director Wedding MBA This is the Dark Side of Wedding Planning. Your old college roommate offers to take you for coffee. Then asks you to plan her entire wedding for free. You hold her dress while she pees. You redo her makeup when she says she Read More