Feast Or Famine

Catering Buzz Words That Every Salesperson Needs To Be Using Brides and grooms that consider themselves foodies know the lingo better than some of your salespeople. Learn this vocab to book more sales. Stop saying heave appetizers, try tapas, bite sized meals, or tasting menus. Stop saying fresh, try farm Read More

Election Results That Ruin Your Wedding Bookings

Election Results That Ruin Your Wedding Bookings

Election Results That Ruin Your Wedding Bookings By Shannon Underwood, Conference Director Your brides and grooms might buy differently simply because their candidate wins or loses. If the bride and groom’s presidential pick wins, they might be more confident about the economy and taxes, justifying a bigger spend with you. Read More

The Dark Side Of Wedding Planning

The Dark Side Of Wedding Planning

By Shannon Underwood, Conference Director Wedding MBA This is the Dark Side of Wedding Planning. Your old college roommate offers to take you for coffee. Then asks you to plan her entire wedding for free. You hold her dress while she pees. You redo her makeup when she says she Read More

The Florist That Ruined The Wedding

The Florist That Ruined The Wedding

By Shannon Underwood, Conference Director, Wedding MBA Last April, I was the maid of honor at my best friend’s wedding. I recommended that Kara use a local florist that had an impeccable reputation. She trusted me. The wedding day arrived, the bride looked amazing. The room was set. All fifteen Read More

Photo Booth Flakes

Photo Booth Flakes

By Shannon Underwood, Conference Director, Wedding MBA   Narcissism has created business opportunities for photo booth companies. In a culture where taking and posting daily photos is acceptable and blogs are more like public diaries; the photo booth and it’s instant gratification is celebrated. Everyone wants a slice of the Read More

Wedding Planning Disasters

Wedding Planning Disasters

By Shannon Underwood, Conference Director Wedding MBA You get blamed for everything. Other wedding pros think you are controlling. They don’t understand that any misstep will reflect on your reputation. The forecast is clear and sunny. The chairs are set, the trellis is overflowing with blooms, and the acoustic guitarist Read More