WEDDING VENUE BLANDING

7 New Words to Excite the Bride by Shannon Underwood How is your wedding venue like a house?  Homes sell at a higher point when specific adjectives are used; venues that include detail in their descriptions can also demand a higher price point. Do the branding statements on your website Read More

A WALKING TALKING PLANNING CLICHE

Stop Being the Same Wedding Planner By Shannon Underwood Wedding Planner Literature Slogans Instead of: “We make your dreams come true.” Try: “Cut your wedding budget by 25% without sacrificing your dreams, with one little step” White Dream Events Boca Raton, FL Wedding Planner Contact Us Message Instead of: “Thank Read More

A WALKING TALKING WEDDING DJ CLICHE

by Shannon Underwood How do you stand out from the crowd of wedding DJs who seem so much alike? Change up the way you talk about yourself. Instead of: “Put your special event into the hands of a professional disc jockey, guaranteed to make every moment into a memory. No Read More

Guilt Free Entrepreneurship For Wedding Pros

By Shannon Underwood 1.     It’s Okay To Lose A Sale You can’t force someone to buy from you.  Once you have called a new lead three times, sent two emails and two text messages without a response it is time to move on.  Let the wedding couple know Read More

Wedding MBA 2015 FAQ

Wedding MBA Wedding Industry Elite, We are excited that you will be attending the Wedding MBA convention!  We are located upstairs in the South Building of the Las Vegas Convention Center. What to pack: Bring comfortable shoes, you will be walking between seminars. There are two temperature settings at the Read More

The Name Game – Is It Time to Change Your Company Name?

by Shannon Underwood At this time of year, I connect with about 20 small wedding businesses a day, many bearing cryptic or challenging company names. 1.  A Play on Your First/Last Name Recently Will was on the phone with the owner of Immaculate Concepcion Entertainment, when I heard Will say, Read More