PRE-WEDDING JITTERS GONE WILD?

PRE-WEDDING JITTERS GONE WILD?

By Shannon Underwood After visiting a family friend in a mental health facility, my entire perspective on handling brides, grooms, MOB, and wedding parties has changed. The patients I saw looked sad but not what I would imagine. Wasn’t mental illness just the homeless man hallucinating and the crazy teen Read More

DIY Wedding – Doesn’t Include You…or Does It?

by Shannon Underwood There’s no love affair between our next generation of brides and mass produced services or products. You, as a wedding professional, ASSUME that she wants to craft her retro/rustic looking wedding  on her own.  Instead – she might be looking for a DIY theme, but is willing Read More

5 Mistakes Wedding Pros Make Daily

5 Mistakes Wedding Pros Make Daily

No wedding professional is perfect every single day. But how many of these five daily mistakes do you make on a regular basis? Even one can damage your business, but they’re far too common. Not answering the phone.  Every bit of advertising you do is to get the bride to Read More

If I Owned A Wedding Consulting Business

If I Owned A Wedding Consulting Business

1.  If I was a full service wedding coordinator I would stop taking a week of coordination in the high season even if your date(s) are currently available.  Weeks or months later you will regret it when a top dollar client has to be turned down. 2.  Explain the difference between a Read More

If I Owned A DJ Company

If I Owned A DJ Company

By Shannon Underwood   1. I would only use pictures of couples or wedding guests on my on-line listings. I found many profiles with a picture of a DJ holding a mic; I think that visual message misses the mark. 2. I would sell ‘Dancing On A Cloud’ like Robert Walk out of Phoenix, Read More

6 Things You Never Say to a Bride

6 Things You Never Say to a Bride

By Patti Hegarty and Shannon Underwood When you sit down for your first appointment, avoid these six questions: 1.  “Is this your first marriage?”  Don’t poison your sales chances by stirring negative memories. 2.  “What’s your budget?”  You may want to qualify her and not waste your time pitching something she Read More