Are You JUST Another Wedding Industry Zombie?

Keep positive energy in your presentation! by Shannon Underwood and Palmyre Zele Ask better questions.  It’s simple.  More important than pricing, more important than almost ANYTHING:  They need to know that you care!  Zombies stick to a standard pitch.  One size does not fit all engaged couples.  To win their Read More

If I Owned A Rental Company

If I Owned A Rental Company

By Shannon Underwood If I owned a rental company I would stop trying to build my business renting impersonal items that other companies already own.  Does anyone really want to rent a silver candelabra from you? Why do rental items always seem so dated? I would look for items I Read More

PRE-WEDDING JITTERS GONE WILD?

PRE-WEDDING JITTERS GONE WILD?

By Shannon Underwood After visiting a family friend in a mental health facility, my entire perspective on handling brides, grooms, MOB, and wedding parties has changed. The patients I saw looked sad but not what I would imagine. Wasn’t mental illness just the homeless man hallucinating and the crazy teen Read More

DIY Wedding – Doesn’t Include You…or Does It?

by Shannon Underwood There’s no love affair between our next generation of brides and mass produced services or products. You, as a wedding professional, ASSUME that she wants to craft her retro/rustic looking wedding  on her own.  Instead – she might be looking for a DIY theme, but is willing Read More

5 Mistakes Wedding Pros Make Daily

5 Mistakes Wedding Pros Make Daily

No wedding professional is perfect every single day. But how many of these five daily mistakes do you make on a regular basis? Even one can damage your business, but they’re far too common. Not answering the phone.  Every bit of advertising you do is to get the bride to Read More

If I Owned A Wedding Consulting Business

If I Owned A Wedding Consulting Business

1.  If I was a full service wedding coordinator I would stop taking a week of coordination in the high season even if your date(s) are currently available.  Weeks or months later you will regret it when a top dollar client has to be turned down. 2.  Explain the difference between a Read More