WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 31, 2024

Menu

WEDDING MERCHANTS BUSINESS ACADEMY

LAS VEGAS CONVENTION CENTER

Begins November 12, 2024

Concludes November 14, 2024

DISCOUNT DEADLINE Mar 31, 2024

Agc

Wedding Venue Seminars

Venues Venues Everywhere:Smart Lead Generation In A Crowded Market

Joe Rare, Owner of 5 Venues & Wedding Booking System

Marriage rates are at an all-time low. Competing wedding venues are at an all-time high. Couples demand to be the architects of their own universe. Your venue has to feel like it is custom-built just for them. Your venue has to feel like it's their only option. Stand above and apart from your competitors

  • The 3-layer advertising campaign
  • Follow-up workflows that generate tours
  • Reactivation system that brings dead inquiries back to life

Venue Verdict:Solid Contracts For Wedding Venues

Do you sleep well at night? If your venue’s future is uncertain, it’s hard to get peace of mind and impossible to get a good night’s sleep. Solid contracts protect your venue from financial destruction. Learn the clauses you must have to protect you from injuries, cancellations, and inclement weather.

  • Contracts for cancellations, refunds, and deposits
  • Up to date venue contracts
  • Protection from outside/preferred vendors

Trending Venues:New Looks We Love So Much It Hurts

Tirzah Caffee, Owner, Alexander Homestead

Fall in love with top-to-bottom immersive venue looks that leave you obsessed and wanting more. Dream about dramatic dance floors, interactive action stations, and exclusive signature looks. Discover crave-worthy designs for your wedding venue that leave your couples breathless.

  • Non-traditional floor plans, ideas, and outdoor spaces
  • Inspired design space transformations
  • Venue trends that lock in your success

Sell Out:The Art Of Venue Upsells

Leah Nadu, Co-Founder, Historic Ashland

The acquisition of a new customer is the most expensive investment you can make for your venue. It costs five to ten times more to create a new customer vs selling to an old one. Upsells are a necessary skill and art, you have to approach additional sales with confidence and tact so it doesn’t look like an out-of-control money grab.

  • Unexpected upsells and add-ons
  • Straight-forward guide to high-profit package boosters
  • Best investments for venue inventoriy

Un-Open House:Creative Alternatives For Venues

Ian Ramirez, Co-Owner, Madera Estates & Venue Help Desk

It’s time to say goodbye to the traditional open house; it creates unnecessary friction and slows down the sales process. Simple solutions that transform inquiries into venue bookings.

  • Host a fake wedding or themed open house
  • Guest list invites...it's not what you expect
  • Micro commitments that lead to mega sales

The One That Got Away:Why They Picked Another Venue

Kristin Binford, Owner, Haue Valley Venue And Venue Coach

Put on your detective hat and take out your magnifying glass. You are about to channel Sherlock Holmes. Why didn't they book your venue for their wedding? The mystery remains, but we won’t let it become a cold case. Follow the clues to book more amazing couples.

  • 3 reasons couples are choosing your competitors
  • Building packages that couples want to buy
  • Find an fill less saturated venue niches

Venue Windfall:Full Profit Potential

Shannon Tarrant, Owner, Venue Help Desk

The acquisition of a new customer is your most expensive venture. Once you have the signed contract, your sales job is just starting. The path to maximum venue profit is the up-sells. Discover the never-ending list of wedding venue add-ons that lead to a full-profit venue windfall.

  • Revenue-boosting strategies that aren't pushy
  • Correct timing add-ons to get the yes
  • Packages to increase the value of every sale
  • Marketable Venue:Hidden Costs Of Prospect Acquisition

    Kate Paulley, VP Marketing, Wedgewood Weddings & Events

    As a venue owner you have a vision and a plan…but what happens when that plan costs too much and doesn’t generate enough new bookings? There is audience selection, marketing messages, and platforms to consider. How much should a new lead cost?

    • Progressive web forms
    • Marketing spend per prospect, tour, and booking
    • Regional marketing differences