A WALKING TALKING WEDDING DJ CLICHE

by Shannon Underwood

How do you stand out from the crowd of wedding DJs who seem so much alike? Change up the way you talk about yourself.

Instead of: “Put your special event into the hands of a professional disc jockey, guaranteed to make every moment into a memory. No event is too large or too small for XYZ Entertainment.”

Try: “Think about the last time you were at a wedding reception. What do you remember the most? Was it the food, the flowers, or maybe the decorations? Most likely, good or bad, you will remember the DJ the most! Either you danced until your feet hurt, or the event was lackluster and you left early.”

Or: “During wedding planning, brides say their highest priority is their attire, followed by the reception site and caterer – reception entertainment is among the least of their priorities. Yet, within one week after their reception, 78% say they would have made the entertainment their highest priority”.

From Titus Touch Music Website

Instead of: “DJ Old School has a wide variety of music everything from 80’s to Hip Hop, Rock, Pop, Oldies and more. His mixing skills and fair prices make him one step above of the competition.”

Try: “Desert House Production’s sound-spinning duo is one of Arizona’s most sought-after DJ teams. Known for mixing a variety of upscale beats and sounds, the pair comes armed with an arsenal of modern musical styles and an artistic lighting display. Harnessing the power of music, Desert House injects an energetic and modern twist to your venue or event.”

From Desert House Productions’ Website