Bridal Barbie Is On The Outs…Make Room For Entrepreneur Barbie

By Shannon Underwood

Although Barbie’s sales have dipped over the last several years; I have a new found love for her latest career path.  Even in the wedding industry, I tire of the traditional roles of my favorite childhood friend as bride and mother. She has had careers over the decades that have encouraged nurturing (i.e. vet, baby nurse, and teacher) and career paths that are unlikely to achieve (i.e. astronaut, president,Olympic athlete, and rock star).

I am excited to present my daughter with a doll that represents us, the female entrepreneurs of small business.

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