- Happy Hour has a set start time and a set end time. So should your special offers. Translation: Only offer discounts for off-season and mid-week weddings. Restaurants charge full price on Friday and Saturday evenings, but have a Reverse Happy Hour starting at 9:00pm. Save your special offers for less-popular wedding dates.
- Small discounts make a big impact. $1.00 off beer and well drinks is only a 12% discount on average, but makes the customer feel like they are getting a good deal. Translation: A little mark-up so you can slash down the price will make your nearly-weds feel better about their purchase and less likely to get buyer’s remorse.
- There are some things you should never charge for. Chips and salsa, bread and butter, and water are usually complementary. Translation: Don’t charge for cake-cutting, linen cleaning, extra audio speakers, or anything that seems ridiculous to an outsider. Build in the extras to your overall cost so your clients don’t feel nickel-and-dimed.
- Happy Hour is more about a feeling that a discount. Happy hour is a celebration of the weekend to come; the hope, that you will find fun over the following 48 hours. Translation: Infuse joy into your brand. Make every visit to your venue, photography studio, or gown shop feel like having a Cosmopolitan at your neighborhood hot spot.
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