Why Working in the Wedding Industry is like being in High School

By Shannon Underwood The wedding industry is like living on a high school campus, complete with cliques, mean girls, nerds and rumors. The ‘in’ crowd is always at the same weddings that you attend. For better or for worse, you are stuck with them. Prom Kings and Queens The popular Read More

Is A Pot Luck Ever Socially Acceptable?

Is A Pot Luck Ever Socially Acceptable?

Although pot luck wedding receptions are not the norm they are customary in some countries and cultures. Out of town guests should not be asked to bring a dish and the locals should be told the dish is in lieu of a wedding gift. Marta Segal Block “Socially acceptable” totally depends Read More

Are You JUST Another Wedding Industry Zombie?

Keep positive energy in your presentation! by Shannon Underwood and Palmyre Zele Ask better questions.  It’s simple.  More important than pricing, more important than almost ANYTHING:  They need to know that you care!  Zombies stick to a standard pitch.  One size does not fit all engaged couples.  To win their Read More

If I Owned A Rental Company

If I Owned A Rental Company

By Shannon Underwood If I owned a rental company I would stop trying to build my business renting impersonal items that other companies already own.  Does anyone really want to rent a silver candelabra from you? Why do rental items always seem so dated? I would look for items I Read More

PRE-WEDDING JITTERS GONE WILD?

PRE-WEDDING JITTERS GONE WILD?

By Shannon Underwood After visiting a family friend in a mental health facility, my entire perspective on handling brides, grooms, MOB, and wedding parties has changed. The patients I saw looked sad but not what I would imagine. Wasn’t mental illness just the homeless man hallucinating and the crazy teen Read More

DIY Wedding – Doesn’t Include You…or Does It?

by Shannon Underwood There’s no love affair between our next generation of brides and mass produced services or products. You, as a wedding professional, ASSUME that she wants to craft her retro/rustic looking wedding  on her own.  Instead – she might be looking for a DIY theme, but is willing Read More