by Shannon Underwood There’s no love affair between our next generation of brides and mass produced services or products. You, as a wedding professional, ASSUME that she wants to craft her retro/rustic looking wedding on her own. Instead – she might be looking for a DIY theme, but is willing Read More
5 Mistakes Wedding Pros Make Daily
No wedding professional is perfect every single day. But how many of these five daily mistakes do you make on a regular basis? Even one can damage your business, but they’re far too common. Not answering the phone. Every bit of advertising you do is to get the bride to Read More
If I Owned A Wedding Consulting Business
1. If I was a full service wedding coordinator I would stop taking a week of coordination in the high season even if your date(s) are currently available. Weeks or months later you will regret it when a top dollar client has to be turned down. 2. Explain the difference between a Read More
If I Owned A DJ Company
By Shannon Underwood 1. I would only use pictures of couples or wedding guests on my on-line listings. I found many profiles with a picture of a DJ holding a mic; I think that visual message misses the mark. 2. I would sell ‘Dancing On A Cloud’ like Robert Walk out of Phoenix, Read More
6 Things You Never Say to a Bride
By Patti Hegarty and Shannon Underwood When you sit down for your first appointment, avoid these six questions: 1. “Is this your first marriage?” Don’t poison your sales chances by stirring negative memories. 2. “What’s your budget?” You may want to qualify her and not waste your time pitching something she Read More
If I Owned A Wedding Venue
By Shannon Underwood Find out why people chose Villa Siena as their wedding Venue 1. I would use testimonial videos like the one above. 2. I would pick a name that brides and grooms would feel proud to print on their wedding invitations. The words manor, estate, chateau, country club and ranch evoke feelings Read More