If I Owned a Floral Business

If I Owned a Floral Business

By Shannon Underwood 1. I would stop advertising funeral arrangements along with wedding flowers. A separate wedding website that takes the emphasis off stand-alone arrangements and focuses on creating the atmosphere and personality of the event through flowers. 2. Invest in high end floral containers and vases that can be rented for Read More

If I Owned A Cake Company

By Shannon Underwood 1.   I would have a hands on build your own cake at my cake shop or displayed within my bridal show booth. Give your brides and grooms something creative to do while they are waiting to talk with you at a bridal show or before an appointment. What Read More

Bridal Barbie Is On The Outs…Make Room For Entrepreneur Barbie

Bridal Barbie Is On The Outs…Make Room For Entrepreneur Barbie

By Shannon Underwood Although Barbie’s sales have dipped over the last several years; I have a new found love for her latest career path.  Even in the wedding industry, I tire of the traditional roles of my favorite childhood friend as bride and mother. She has had careers over the Read More

If I Owned an Invitation Company

If I Owned an Invitation Company

By Shannon Underwood 1.  I would offer DIY classes.  Just as much to sell tools and paper for profit as to show the wedding couples how hard it is to create and assemble their own invites. If they decide that doing it their self is too hard they will order Read More

Making the Cut – How To Get Onto Preferred Vendor Lists

By Shannon Underwood 1.  Stop Begging To Be Added To Wedding Venue’s Preferred Lists The easiest way to be banned from working at a wedding venue is to look self-centered.  89% of wedding venue owners and 71% of wedding planners surveyed* mentioned that wedding professionals that consistently asked to be Read More

How To Elevate Your Wedding IQ

By Shannon Underwood The words you use brand your business just as much as your website, business cards and bridal show booth. In an industry where some business owners have advanced degrees and others barely graduated high school a memorable way to set yourself apart is to increase your vocabulary. Read More

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