Royal Pain

Royal Pain

How to Handle a Princess Bride Social media has convinced wedding couples that they are the center of the universe. How do you handle a difficult client? Working with the most demanding and coddled clients takes a distinctive approach. Tip #1 – Notice The Warning Signs Stop escalation before it Read More

Wedding MBA 2015 Highlights Video

John Goolsby from Godfather films gives us an excellent overview of our 4 day educational event in Las Vegas. Check it out to see what the Wedding MBA is and how it can help you build your wedding business.

Office Space

Office Space

The Power of Place for Wedding Pros Shannon Underwood Complex relationships form between people and the places they frequent. If you, as a wedding pro, understand reactions to external environments, you can better manipulate the bride’s internal reactions. You control first impressions, bypass deal-breakers, boost employee productivity, and ability to Read More

WEDDING VENUE BLANDING

7 New Words to Excite the Bride by Shannon Underwood How is your wedding venue like a house?  Homes sell at a higher point when specific adjectives are used; venues that include detail in their descriptions can also demand a higher price point. Do the branding statements on your website Read More

A WALKING TALKING PLANNING CLICHE

Stop Being the Same Wedding Planner By Shannon Underwood Wedding Planner Literature Slogans Instead of: “We make your dreams come true.” Try: “Cut your wedding budget by 25% without sacrificing your dreams, with one little step” White Dream Events Boca Raton, FL Wedding Planner Contact Us Message Instead of: “Thank Read More

A WALKING TALKING WEDDING DJ CLICHE

by Shannon Underwood How do you stand out from the crowd of wedding DJs who seem so much alike? Change up the way you talk about yourself. Instead of: “Put your special event into the hands of a professional disc jockey, guaranteed to make every moment into a memory. No Read More