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Just Looking

Just Looking

Alan Berg CSP

Excite Window Shoppers Into Buyers

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Heartbreak Hotel

Heartbreak Hotel

Terrica Skaggs

Managing The Couple’s Expectations

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Wanted

Wanted

Wendy Rivera

How To Hire, Motivate, And Train Your Team

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Honey, I Shrunk The Guest List

Honey, I Shrunk The Guest List

Sasha Souza

Get Big Money From Small Weddings

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Stranger Things

Stranger Things

Sasha Souza

Bizarre Wedding Requests

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The Rehearsal

The Rehearsal

JoAnn Moore

Monetize The Opening Act

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Popularity Contest

Popularity Contest

Wendy Rivera

The Science Of Making Them Love You

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The End Zone

The End Zone

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Top-Scoring Strategies To Close The Sale

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Best Of Frenemies

Best Of Frenemies

Clint Hufft

How Your Competitor Can Make You Money

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Empty-Handed

Empty-Handed

Susan Southerland

When To Fire A Wedding Couple

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Magic 8 Ball

Magic 8 Ball

Keith KoKoruz

Make Better Decisions Now

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Love Is Love

Love Is Love

Kathryn Hamm

Reach Same-Sex Couples And Their Allies

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Convince Me

Convince Me

Sasha Souza

The Art Of Persuasion

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Cold Shoulder

Cold Shoulder

Bethel Nathan

Why The Couple Doesn’t Book

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Millennial Mindset

Millennial Mindset

Lauren Randolph

Buying Decision Insight

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Vampire Diaries

Vampire Diaries

Jennifer Trotter

Blood Sucking Couples Who Drain Your Productivity

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Construction Site

Construction Site

Kate Patay

Building Your Brand From The Ground Up

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Shopping Around

Shopping Around

Laura Cannon

Why Wedding Couples Buy

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Cyber Bully

Cyber Bully

Tracey Fricke

Virtual Plan Of Attack

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Into The Storm

Into The Storm

Dee Gaubert

Dealing With Difficult People

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Wedding Buy-Ology

Wedding Buy-Ology

Marc McIntosh

Market Like You Mean It

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A Taxing Situation

A Taxing Situation

Nadia S. Anderson

Write Offs You're Missing

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High Roller

High Roller

Mia Saling

Cover Your Assets

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The Greatest Show

The Greatest Show

Fred Jacob

Wedding Expos And Festivals - Survive And Thrive

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Say This...Not That

Say This...Not That

Renee A. Edwards

Reduce Litigation Risk In Consultations

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Mazel Tov

Mazel Tov

Cantor Debbi Ballard and Rabbi Steven Spiegel

Jewish Traditions And Trends

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Quantam Leap

Quantam Leap

David Hoyt

Jump To Full-Time

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Almost Famous

Almost Famous

Meghan Brown

Get Your Photos Published

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FROZEN

FROZEN

Danielle Tate

Fearless Leadership Techniques

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Crystal Ball

Crystal Ball

WeddingWire

Next Tech On The Wedding Horizon

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Wed Wars

Wed Wars

Sonny Ganguly & Tim Chi

May This Course Be With You

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Social Situations

Social Situations

Vanessa Joy

Social Media Demystified

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Your Virtual Storefront

Your Virtual Storefront

Alan Berg CSP

What’s Obsolete On Your Website

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I’VE GOT ALGO-RITHM

I’VE GOT ALGO-RITHM

Jason Hennessey

Your Path To Page One

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INSTA CONTENT

INSTA CONTENT

Jacqui Wadsworth

Instagram Marketing Plan

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Second Chances

Second Chances

Mark Chapman

Re-marketing Strategies To Your Website Visitors

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Engage The Rage

Engage The Rage

Alan Katz

How To Handle A Bad Review

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Tsunami

Tsunami

Mark Chapman

Sea Changes In Facebook And Google Ads

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Apps Happen

Apps Happen

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Choose The Best New Tools

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Worth 1000 Words

Worth 1000 Words

Tabitha McCausland

Create Instagram And Snapchat Visuals

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Group Think

Group Think

Meghan Ely

Tips and Tricks To Navigate Facebook Groups

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Lead Magnet

Lead Magnet

Sal Cincotta

Effective Drip Email Campaigns For Small Business

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Face-Flix

Face-Flix

CeCe Todd

Facebook Live For Your Wedding Business

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Pinterest Interest

Pinterest Interest

Staci Nichols

Tell Your Story On Pinterest

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The Revolution Will Be Televised

The Revolution Will Be Televised

Andreas Hauke

Video For Social Media

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Scavenger Hunt

Scavenger Hunt

Michael Anthony

Stand Out In Your Crowded Market

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The Shining

The Shining

Jeremy Brech

Movie-Inspired Lighting

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News Travels Fast

News Travels Fast

Kate Patay

Social Media’s Impact On Trends

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Seeing Is Believing

Seeing Is Believing

Lindsey Conklin

Video Marketing Insight

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Fast And Furious

Fast And Furious

Dhanusha Sivajee

The Innovation Mentality

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The Great Race

The Great Race

Sonny Ganguly & Tim Chi

If You're Not Mobile, You're Not Anywhere

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Future-Preneur

Future-Preneur

The Knot

Tomorrow's Wedding Market

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The Virtual Vendor

The Virtual Vendor

Rob Ferre

Find, Talk, And Sell Completely Online

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Marry SEO And Content Marketing

Marry SEO And Content Marketing

Jason Hennessey

Proven Concepts That Will Get You To The Top Of Google

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Shoot For The Stars

Shoot For The Stars

Vanessa Joy

Capture High-End Weddings

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WHAT’S ON YOUR PALETTE

WHAT’S ON YOUR PALETTE

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Next Year’s Color Combinations

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Going Hollywood

Going Hollywood

Jewel Georgieff

Wedding Inspiration From The Big Screen

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Wedding Weather

Wedding Weather

Terrica Skaggs

Forecast Of Next Year's Trends

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Cake Walk

Cake Walk

Lynnette MacDonald

Next Year's Hottest Cakes

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Timeless Trends

Timeless Trends

Danielle Andrews & Tracey Manailescu

For The Ceremony, Reception, And Everything In-Between

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Whimsical Weddings

Whimsical Weddings

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Vintage Carnival, Woodland, Industrial, And Heritage

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Dream Maker

Dream Maker

David Caruso

Affordable Luxury Designs

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Fixer Upper

Fixer Upper

Heather Benge

How New Home Trends Evolve For Weddings

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Publisher’s Cheering House

Publisher’s Cheering House

Lindsay Barrows

Stylized Shoots

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You're Invited

You're Invited

Kaleigh Wiese

Next Year’s Wedding Invitation Trends

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Brave New World

Brave New World

Bernadette Baille

Next Year's Trend Predictions

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Wedding Officiant Seminars

Wedding Officiant Seminars

It Had To Be You

Be The Officiant They Choose - Bethel Nathan, Owner, Elevate By Bethel

Wedding couples struggle to find an officiant that gets them. From the language you use on your website to the conversations you have about the ceremony, the experience has to feel right. How do you get them to pick you?

  • Finetune your customer experience
  • Avoid becoming an officiant has-been
  • Officiant mishaps to avoid

I Do...I Don't

Officiant Problems And Solutions - Clint Hufft, Celebrity Officiant Clint Hufft

The entire ceremony is dependent upon you. This open mic seminar brings together the best officiants to discuss ideas, problems, and solutions.

  • Latest ceremony trends
  • Pricing strategies
  • What to do when you don’t think they should get married

Anointed

Get Divine Online Reviews - Alan Katz, Owner, Great Officiants

Millennials won’t buy anything without reading a review first. The wedding couple will read and reread reviews about officiants before they make their final decision.

  • Incentivize past couples to write a review
  • Use testimonials to close the sale
  • Emergency tips for bad reviews

The Rise of the Professional Officiant

Get What You're Worth - Laura Cannon, Laura Cannon, President, IAPWO, And Author

With fewer young people identifying as "religiously affiliated" (35% of Americans age 18-29 in a recent Pew Research Study), today's engaged couples are looking toward professional officiants to perform their weddings. How do you get them to understand the value of what you have to offer?

  • Communicate the difference between a professional officiant and a hobbyist
  • How to determine your prices
  • Why your competitors are one of your business' most important assets

The Proposal

Officiant Price Lists - Peter Boruchowitz, Owner, Our Wedding Officiant NYC

Officiants are the most overlooked and underpaid part of the wedding day. You must fight harder than other wedding pros to get your fair share.

  • Add value to your packages
  • Price out premarital counseling and planning
  • The best suppliers

Officiant's Guide To Modern Marketing

Instagram For Officiants - Marie Burns Holzer,Owner, Let's Get Married By Marie

Officiants rejoice, Instagram is the most under-utilized social media platform fo wedding officiants. This visual platform can be used to book 2-3 weddings per month without paying for ads. Find out how this officiant uses Instagram as her main line of marketing.

  • Hashtags and how to effectively use them
  • The most common mistakes on Insta
  • The top three types of Instagram posts that bring in clients for officiants
Wedding Venue Seminars

Wedding Venue Seminars

Reception Rejection

5 Reasons Couples Don’t Book Your Venue - BB Webb, Owner, Arriving With BB Webb

Shopping for a wedding dress is fun.  Finding the right venue can be frustrating.  Couples are comparing your property to an internal checklist that they don’t share with you.

  • Hidden reasons brides and grooms book your competitor
  • Increase your venue’s sales conversion rate
  • Sales tricks that turn you into the venue front-runner

Venue Rebellion

Wedding Couples’ High Expectations - Allison Jacob, Executive VP, The Venue Association and Bill Zaruka, President Wedgewood Wedding & Banquet Center

Marriage rates are at an all-time low.  Competing wedding venues are at an all-time high.  Couples demand wedding products and services that cater to their whims.  Your venue has to feel like it was custom-built just for them. But, you can’t knock down your venue and rebuild for every customer. Now what?

  • How do you compete with new venues that offer more and charge less
  • Make them feel like your venue is a blank slate they can alter
  • Selling to the Netflix generation

The 13th Floor

Scary Scenes From Venue Disasters - Caroline Tucker, Executive Director Vecoma At The Yellow River

Free-range kids who throw rocks in fountains and draw art on walls.  Couples who don’t pay on time.  Loud music that makes the neighborhood HOA fume. Professionals who are anything but.  All this hassle turns you into a rage monster.

  • Avert gruesome missteps with this how-to guide
  • Horror stories with happy endings
  • What to do when disaster strikes

Virtual Venue

Photography Techniques That Book Your Venue - MIchael Anthony, Owner, Michael Anthony Photography

The sales process starts the moment they view your website. Wedding couples are searching for the ‘it’ factor in your location. If they don’t find it online, they won’t visit you onsite.

  • Show wedding couples the best version of your venue
  • Capture quality imagery
  • How composition and lighting highlight your hidden features

Venue Vice

When Your Venue Takes Over Your Life - Abigail Olaya, Owner, Venue at the Grove and Olaya Design and Company

Are you tired of missing out on your own life while helping others celebrate theirs? Are you exhausted and overworked, rarely taking a weekend or evening to yourself? Would you like to hand over some of your day-to-day tasks to a well-trained venue team?

  • Avoid this huge hiring mistake
  • Tip your work / life balance in your favor
  • Which tasks to delegate or outsource

Flip The Script

Update Your Sales Presentation - Bill Zaruka, President Wedgewood Wedding & Banquet Center

Just to turn on the lights, pay your staff, and keep your grounds manicured your monthly fixed costs equal that of a small car. The pressure is on to stay in the black. Sell faster, sell more.

  • Top 3 sales questions you should ask every time
  • How to fill your calendar...not just Saturday nights
  • Revamp the venue tour
Wedding Planner Seminars

Wedding Planner Seminars

Stranger Things

Bizarre Wedding Requests - Sasha Souza, Celebrity Event Designer, Author

Exact pantone color numbers.  A cascading bouquet down to her ankles ($500 limit). Gluten-free cake, beeswax candles, and Clydesdale horses.  Oh, and you must specify Black Tie Creative attire in the invitations.

  • Best strategies to bring your couples back to earth
  • When to encourage outrageous requests
  • Boost creative ideas without setting unrealistic expectations

Planner Wars

Who's In Charge Of This Wedding - Emily Sullivan, Owner and Lead Destination Planner

She wants her best friend to design the flowers and her aunt to make the cake.  They expect their wedding to look like a professional put it together, but push you to use non-professionals.

  • How regain control of the process
  • Steps to achieve a realistic consensus
  • What to do when they insist on using non-pros

Into The Storm

Dealing With Difficult Brides - Dee Gaubert, No Worries Event Planning

The M.O.B. that sends last minute changes that are impossible to pull off. A wedding pro that expects you to do their job. The wedding couple that demand their money back after you delivered your product. In the wedding industry there is no shortage of difficult people. How do you deal?

  • Hostility clause to add to your contract now
  • Language to use that will calm the storm
  • Action plans with quick resolutions

Sunrise Sunset

Day-Of Coordination Myths - Renee Dalo, Owner and Lead Planner, Moxie Bright Events

Seasoned wedding planners know there is no such thing as simple day-of coordination, but some couples still ask for it.  Should you say yes?

  • When to offer abbreviated planning services
  • Profitability of full-service versus day-of
  • Day-of coordination pitfalls

Reception Obsession

Surprising Trends For Next Year - Andrea Eppolito, Andrea Eppolito Events

Wedding design gurus already have their fingers on the pulse of next year’s hottest wedding trends.  Jump ahead of your competition with the latest inspirations.

  • Tabletop textures and colors
  • Creating experiences for the guests
  • The return of uber-elegance

Supercharge Your Planner Sales

Wedding Planner Sales Tips - Brit Bertino, Owner, Brit Bertino event excellence

There is no shortage of competition in the wedding industry. You need to stand out from the crowd. And with only 19% of weddings that hire a professional planner, lead generation is paramount.

  • Find qualified couples immediately after the proposal
  • Sales scripts that differentiate your services
  • Increase your closing ratio
Disc Jockey Seminars

Disc Jockey Seminars

Just Dance

Make Guests Go Gaga - Paul Hoke, Owner, Heirloom Entertainment

Some wedding reception guests dance without much persuasion. But what about Aunt Michelle or Grandpa Bob, who haven’t danced in 20 years? How do you get 90% of guests onto the dance floor?

  • DJ storyboards that explain the invisible
  • Tricky tactics for crowd participation and emotionally connected entertainment
  • Get introverts to participate in the reception

Insta-Jam

Social Media For DJs - Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com

You hear other DJs brag about getting leads from Instagram...but it's not happening for you. Is it because you don't really know what to post beyond a gig log? Get inside the millennial couple's head and start posting with an effective strategy that grabs their eye.

  • DJ-specific ideas of what to post
  • Create your own brand-specific social media strategy
  • Which social media platforms to focus on

The Big Bang

Create High-Value Weddings - Thomas Heath, Owner, A+ Event Entertainment

Today’s wedding couples want DJs to work with them, not for them. The process of becoming a co-creator places DJs in a position of both expert and confident.

  • When ego works against you
  • Sample questionnaire that digs into the why
  • Common pre-wedding meeting mistakes

The Beat Goes On

Next Year's Must-Have DJ Gear - Brian Buonassissi, Owner, B-Boy Productions

If you have out-dated gear, the potential couple will think you are passe. To stay ahead of your DJ competitors, you need the the right skills and the right equipment.

  • Preview next year’s best headphones and speakers
  • Which gear for which event
  • Lighting – Buy vs Sub-Contract

The Voice

A Guide For Wedding Emcees - Rob Ferre, Owner, Life of the Party

You know this isn’t ‘Open Mic Night’ and you’re not the official wedding comedian. You have the most important job at the wedding, to make sure everything runs seamlessly. What you say (and don’t say) on the microphone impacts the fell of the reception.

  • Ask the right questions in the consultation
  • Sneaky ways to avoid the reception toast drag
  • Timeline cheat sheet

The Guiding Light 2.0

Lighting Handbook For Djs - Jeremy Martorano, Owner, Karma Event Lighting and AV

Lighting should be purposeful, seamless, and invisibile. How do you sell something that wasn't part of the original budget?

  • Pinspotting, digital gobos, and lighting upsells
  • Extended lighting concepts that use pattern washes, projection, and cake mapping
  • The future of event lighting
Catering & Cakes Seminars

Catering & Cakes Seminars

Beauty And The Feast

Food Photo Ideas For Your Catering Business - Owner, Moshe Zusman Photography Studio

Good food photography deserves its seat at the table. The right photos can be used to enhance menus, improve social media followings, and attract the right wedding couples.

  • Simple photography techniques
  • Natural light vs flash
  • Social medial photos that go viral

Cake Walk

2019 Parade of Cakes - Lynnette MacDonald, Owner, SWIRL Custom Cakes and Desserts

Wedding cakes have become the status symbol of the wedding day. With entire TV shows devoted to the inspiration and creation of these edible masterpieces. Three-tiered naked cakes just don’t cut it anymore.

  • Macaroons, playful designs, overlays, and hexagons
  • Flavor mixology that satisfies their sweet tooth
  • French and Italian inspirations

Seasonal Wedding Menus

Next Year's Food Trends - Michael Stavros, Director of Business Development, M Culinary Concepts

Sixty percent of foodies say they are more likely to order an item on the menu if it is described as seasonal. Apply this concept to your catering business.

  • In-season food discounts
  • Winter, spring, summer, and fall trends
  • Food presentation that wows

Food FIght

Samples, Open Houses, and Bridal Shows - Roy Porter, Activities Director Engage Works and Catersource Ambassador

Everyone wants your free food. Wedding network meetings, open houses, and wedding expos promise publicity for your catering business. When does it make financial sense for you to sample?

  • Signature samples they’ll always remember
  • Inexpensive food options that make you look good
  • How and when to say No

Open Table

How To Close The Catering Sale - Jamie Quickert, Corporate Director, Lancer Catering

Price is not a wedding couple’s biggest concern. Never has been. Never will be. Most catering sales are lost over objections you never hear, not some spoken objection like cost.

  • How to identify objections they never mention out loud
  • Common mistakes even seasoned salespeople make
  • Sell your menu over your competition’s

The Dish

Restauran-Inspired Food Trends - Cory Harwell, President, Simon Hospitality

You walk into a trendy new restaurant and your head and stomach catch fire.  The NY Strip is marinated in cocoa and the bourbon fudge brownie is served with bacon ice cream.  Appetizers are now social plates, and desserts are called treats.  Big-table catering trends start at small-table restaurants.

  • Inspiration that drives new dishes
  • History behind food and presentation choices
  • How restaurants start the trend cycle
Wedding Photographer Seminars

Wedding Photographer Seminars

Crowd Control

How To Pose Large Groups - Vanessa Joy, Owner, Vanessa Joy Photography

Posing the wedding couple is easy. Your blood pressure goes up when the bridal party outnumbers the guests. How do you handle a huge family photo list when the officiant is breathing down your neck to leave the church?

  • Methods to make everyone look good
  • How to work through a family list in 10 minutes
  • Use flow posing

Speed Sales

Attract Wedding Couples Faster - Mark Zucker, Founder & CEO, Zookbinders

The search for a wedding photographer can feel like speed dating for today’s brides as they hop from website to website. Most “first impressions” are online and you must get engaged couples to fall in love with you and your work in 60 seconds or less.

  • Make the right first impression
  • First Responders get the first shot
  • Use speed to sell add-ons

New Must-Have Photo Gear

2019 Equipment Sneak Peek - Owner, Moshe Zusman Photography Studio

The big debate is over. There are clear winners and losers...and it’s not what you would expect.

  • Best photog accessories
  • Cameras that are worth the investment
  • Best equipment in each price category

Digital Drawbacks

Solutions Photographer Problems - Michael Anthony, Owner, Michael Anthony Photography

Over the last ten years your job has gotten ten times harder. You are expected to deliver high quality images at lightning speed. Paparazzi wannabes block your down-the-aisle shots with their iPhones. It’s hard to be a hero when everyone is in your way.

  • Best ways to deliver quality photos faster
  • Unplugged wedding solutions
  • Compete and win against YouTube trained photographers

See The Light

Creative Lighting In Any Situation - Sal Cincotta, Owner Salvatore Cincotta Photography

As a photographer, we paint with light. We need that light to create. How you used that light, well, that’s the art. Learn creative lighting techniques that are both easy and unique.

  • Lighting scenarios and how to handle them
  • Equipment list
  • Creative lighting setups for wedding receptions and portraits
Wedding Florist  Seminars

Wedding Florist Seminars

Wilted Wedding

How To Deal With Floral Disasters - Susan Davis, Owner, Design Sanctuary

She orders dahlias, but they ship daisies. Your driver leaves hydrangeas in his trunk (in the summer). The maid of honor puts to boutonnieres into the freezer. It’s enough to throw you into a panic. Now what?

  • Back-up plans from other floral studios
  • Protocols that prevent disasters
  • Answers to your most pressing floral concerns

I Heard It Through The Grapevine

Cultivate Your Wedding Referrals - Bron Hansboro, Chief Creative, The Flower Guy Bron

Flowers make everything look better. The venue, photographer, gown shop, and planner all benefit from your artistic ability. How do you capitalize on this?

  • Ask for the referral without begging
  • Creative relationship building
  • Should you offer referral incentives

Fresh Cut Designs

Luxury Bouquet Techniques - Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Decor

Gone are the days of Pinterest copycats. Today's luxury couple is looking for personalized and creative bouquets that defy the constraints of what has been seen before. This seminar showcases design techniques for creating decadent bouquets loaded with detail.

  • Learn creative techniques to give your same old flowers new life
  • Discover unique bouquet structures
  • Pricing for your time on labor intensive designs

Social Media To Maximum

Online Strategies For Florists - CeCe Todd, Owner, CeCe Designs

You manage staff, design floral arrangements, and sit down for appointments. There’s never enough time to create consistent social media campaigns. Your floral business has the most visual product of the wedding day. It’s time to share your art beyond the guest list.

  • Live video dos and don'ts
  • Social media software to save you time
  • Instagram stories that get you noticed

Venus Fly Trap

Closing The Floral Sale - Heather Waits, Owner, Bloomtastic Flowers and Events

The venue, caterer, and gown shop take her money before you even meet. The have big floral wants, but a small floral budget. How do you keep (or expand) your profit margin?

  • How to get the bride to book on the spot
  • Floral pricing for profit
  • Wedding show specials that work

The Everyday Florist

Create Better Wedding Florals - Diane Mouton, Owner, Fat Cat Flowers

Not everyone can cater to the top one-percenters. With only two weddings out of every hundred considered high-end, the vast majority of weddings fall somewhere in the middle. If your company is more Target than Neiman Marcus, learn how to max-out your profits.

  • Big margin opportunities with small floral orders
  • Best floral software (from a non-biased source)
  • Strategic delivery tips that save your bottom line
Wedding Design And Trend Seminars

Wedding Design And Trend Seminars

Frosted Fonts

Next Year's Wedding invitation Trends - Kaleigh Wiese, Meldeen

Invitations set the stage months before the wedding day becomes a reality. Learn how to turn each invitation into a work of art.

  • The new twist on envelope liners
  • Graphic and geometric details
  • Mod, minimalist, floral, and metal invitations

A World Of Color

Palette Showstoppers - Heather Benge, Heather Benge Events

Imaging a wedding without color is like tasting a cake without frosting. Sure it's possible, but not nearly as sweet

  • Turn up the color volume
  • The new twist on metallics
  • Unheard of color combos

ASPIRATIONAL WEDDINGS 2018

Wedding ideas For The New Year - Eliana Baucicault, Owner, Elly B Events

With over 2 million weddings annually it’s hard to stand out, and even harder to create a look that hasn’t been done before. Get inspired. Get noticed. Get hired.

  • Inspirations that wow
  • Stylized photoshoots that actually get published
  • Stunning wedding eye candy

Trading Spaces

Transform Weddings One Venue At A Time - Jewel Georgieff, Owner Pralique

Wedding designers are the artist's, idea-makers, and visionaries behind every great wedding. They direct everything from floorplans to imagining and installing grand backdrops.

  • Raw venue space before and afters (think forests, warehouses, and museums)
  • Fast fixes for common ballroom issues
  • Blueprint case studies

Fab Finds

Wedding Personalization On Fire - Emily Sullivan, Owner & Lead Destination Planner, Emily Sullivan Events

Engaged couples attend 6-10 weddings before their own wedding day. With trends getting pinned, shared, and reposted it’s hard to create an original design. You are the expert but struggle to plan something new every time.

  • Tailor your proposal, wedding design, and color scheme to the couple's taste
  • How to turn 'been there done that' visions into bespoke designs
  • The best way to customize current trends

Almost Famous

How To Turn DIY Videos And Photoshoots Into Sales - Lindsay Barrows, Owner, Custom Love Gifts

Being published is the golden ticket that gives instant street cred that will drive sales. Teach your audience through behind the scenes tutorials that will drive traffic to your site.

  • Creative content ideas for DIY videos
  • Featured publication strategies that get you published
  • Social media layering

Spotlight

Enlightening Trends - Jeremy Brech, Owner, DJ Jer Lighting and Events

Lighting transforms spaces, hides flaws, and sets the tone. It shows off the details of the wedding and creates more flattering looks for photo ops.

  • Why the right lighting can actually save you money on decor
  • Lighting color trends
  • Modern, rustic, and romantic lighting styles

Style Forward

Real Wedding Inspiration - David Caruso, Owner, Dynamic Events by David Caruso

Wedding designers are always hungry for the latest trends. Peruse our visual style menu.

  • Reinvent design trends from the retail, interior design, travel, and fashion industries
  • Navigate the hottest trends in the furniture rental market
  • Integrate whimsical themes that stretch the imagination
Wedding Videographer Seminars

Wedding Videographer Seminars

A Star Is Born

Get Featured And Make Your Clients Famous - Paul Santiago, Owner, Boffo Video

Featured weddings provide instant credibility, free marketing, and more referrals for your videography business.

  • Ideal video length for submission
  • How to find the contacts that actually make the decisions
  • Submission guidelines for top wedding blogs

Reel In The Likes

Social Media Tell All For Videographers- Open Mic - Meghan Ely, Expert – WeddingWire, and Kevin Dennis, Fantasy Sound Event Services

Relationships reign supreme in the world of videography, whether it’s face-to-face or screen-to-screen. It’s no surprise that online and in-person ‘likes’ can go a long way in bringing in more business. Build your virtual relationships,grow your network, and jump onto the ever-coveted vendor referral lists.

  • Social media strategies to stay connected and engaged with your couples and vendors
  • In-person networking strategies that will lead to more clients
  • The top things you can do on the wedding day that will guarantee more referrals

Limitless Video

Expand Your Possibilities - Andreas Hauke, Hauke Films

There is no official expiry date on a wedding film company that produces high quality productions. There is plenty of room to grow and expand. The wedding couple is not your only client. Think of the bigger picture and extend your wedding network.

  • Create networking groups to grow your brand
  • How to translate your wedding skills into the corporate market
  • Why video is the future

Capture Up Your SEO

Increase Your Google Ranking - Jason Hennessey, Owner, Hennessey Consulting

Every videographer suffers from the same problem...getting found in a crowded marketplace.

  • How do you show up on the first page of google
  • Reverse engineer your website, Live!
  • Optimize for Google Local

Ever After

Effective Wedding Video Storytelling - John Goolsby, Owner, Godfather Films

Stories and dreams get you farther than a canned sales pitch. Wedding couples spend millions of dollars and countless hours watching movies and TV shows written by the best storytellers. Embrace the director role that every wedding videographer needs to embrace.

  • Become an effective wedding video architect
  • Direct your couples so they love how they look
  • 5 common wedding edit missteps

Focus Pocus

The Magic Behind Next Year's Videography Equipment - Lindsey Conklin, Owner, Le Reve Films

Artists use paint and canvas. Videographers use cameras, lighting, drones, and motion sliders. Be a modern cinematographer without spending all your profits.

  • Next year’s must-have video equipment
  • Accessories that are worth the investment
  • Over-hyped gear that doesn’t measure up
Gown and Tuxedo Seminars

Gown and Tuxedo Seminars

White Lace And Promises

Buy Smart-Next Year’s Winners And Losers - Wendy Rivera, Owner, Do You Speak Bride?

You can’t shake the memory of the mistakes you bought a few seasons ago that put you in the red for an entire year.  All your non-gown-shop friends think Market is just a fun trip.  But if you buy wrong next season, you won’t be able to pay your bills.

  • Unknown designers that carry good margins
  • Market buying game plan
  • Trends that don’t translate from runway to storefront

Who. What. Wear

Trunk Shows, Expos, And Live Events - Robin Garrison, Owner, I Do Bridal

Running a bridal salon is expensive.  Make your storefront work for you every day. Max out your salon with creative and profitable events.

  • Trunk shows that stand out
  • Themed gown shop open houses
  • Monetize runway shows and exclusive bride experiences

Gowns Galore

Stand Out In A Crowded Market - Beth Chapman, Owner, The White Dress By The Shore

It’s bad enough that your area has way too many gown shops.   Some even display dresses from your “exclusive” lines (or claim they can get them).  There’s also mail-order competition.  And a new gown salon just opened up down the street.  What do you do?

  • How to get the gown appointment first
  • Branding that boosts you above myriad competitors
  • Sales tricks your team must learn now

Original Design

Gown Shop Guide To Authentic Social Media Content - Jacqui Wadsworth, Owner, The Gilded Gown

After managing staff, ordering dresses, and sales appointments, there’s never enough time to create consistent social media. Gown shops offer the most visible product of the wedding day. Now it’s time to share your dresses beyond the onsite guest list.

  • Facebook live video dos and don’ts
  • How to get your staff to create content
  • Instagram stories that get you noticed

Buy Me

Advanced Sales Techniques - Ashley Krauss, Owner, A Little Something White - Wendy Rivera, Do You Speak Bride? - Meredith Bullock, Anya Bridal

Venues and caterers drain the wedding budget.  Now she wants your best designer gown at a knock-off price.  How do you adapt?

  • Sales techniques with better closing ratios
  • Add-ons and up-sells
  • Wedding show specials that work

Dressed Up Marketing

Advanced Guide For Gown Shops - Laura Wingfield, Owner, Twirl Bridal And Prom

We've all heard the stories about stunning gown shops that have gone out of business. An inviting bridal salon is good; but a strategic marketing plan is better. Market your gown shop like you mean int.

  • Marketing budget breakdown
  • Hyped up bridal fashion shows
  • Create excitement around your brand
Beauty Seminars

Beauty Seminars

Beauty Packages

Price Lists For Wedding Hair and Makeup - Ashley Backs, Owner, Hello Lovely

You know that the way she looks on her wedding day is her top priority. But she doesn’t want to pay top dollar for your services.  Is it time for a wedding service makeover?

  • Package minimums from state to state
  • Group rates and discounts
  • Price list overhaul

Sell. Refer. Repeat.

Your Guide To Referrals - Katie Cotton, Owner, Cotton Rouge And Company

Referrals are among the top ways beauty pros get new business.  Then why do so many struggle when it comes to asking for them?

  • The main reason makeup artists don’t get the referral
  • Leverage stylized photo shoo
  • Bride referral programs

Around The Town

Local Beauty Events - Ashley Riddle, Owner, Updos For I Dos

What could be more glam than champagne, photoshoots, and makeovers?  Put wheels on that makeup case and get going.

  • Expos and fashion shows
  • Stand alone makeup events and open houses
  • Smart partnerships

Beauty Report

Next Year’s Hottest Bridal Looks And Products - Lindsey Wilkerson, Owner, Face Forward

One of the most exciting things that define each wedding season are all the new beauty trends and products.  Is your beauty portfolio ready for a refresh?

  • Runway trends that translate to weddings
  • Brands that give you the most from your beauty investment
  • Learn from other beauty pro favorites

The Beauty Sale

Closing The Wedding Beauty Sale - Meghan Payne, Owner, Makeup In The 702

Venues, gown shops, caterers, and florists have it easy because they are selling a product.  You are selling something abstract, the promise of looking gorgeous on their wedding day.

  • Beauty-centric sales tips
  • Hot button objections
  • How to close the sale fast

Mirror Mirror On The Wall

Reflect Your Brand - Jennifer Trotter, Lip Service Consulting

It’s her big day.  She’s spent hours researching, and when it comes to her wedding look she must be certain that she can trust you.  If your brand doesn't look flawless how can she expect the same for herself?

  • Offline branding tips
  • Social media and website must haves
  • How to stand out from your competition
Photo Booth Seminars

Photo Booth Seminars

Truth About The Booth

Guide To Add A Photo Booth For Your Business -

Looking for a powerful revenue stream? Have you considered adding a photo booth? Add to your existing business with this how-to guide.

  • Photo booth cost analysis
  • Event businesses that profit the most from photo booths
  • Seamless ways to add to existing packages

Gear Heads

Next Year’s Amazing Photo Booth Features -

Photo booths are like the latest iPhone - a new model is always just around the corner. Don’t waste your money on photo booths and accessories with a short shelf life. Our photo booth experts reveal future photo booth must-haves.

  • Next year’s best photo booths
  • Software comparison
  • Photo booths with the best social media

Underexposed

Social Booths That Travel -

Millennials are obsessed with posting images online. The more your photos are shared, the better your chances of getting free publicity for your photo booth business.

  • Booths that double as lead collection devices
  • Wedding expos, charity events, and open houses
  • Boost your social media exposure

Snap Judgement

Be Their First Choice -

Photo booths are one of the few wedding pros that don’t always meet in person to close the sale. When the wedding couple searches for photo booths, over 2 million results appear on their screen. With so many choices, how do they choose you?

  • Get on the first page within your market
  • Why price isn’t the most important factor
  • Websites that sell