WEDDING VENUE BLANDING

7 New Words to Excite the Bride
by Shannon Underwood

How is your wedding venue like a house?  Homes sell at a higher point when specific adjectives are used; venues that include detail in their descriptions can also demand a higher price point.

Do the branding statements on your website sound like your competitors?  Be brave!  Use language that more accurately defines your wedding venue and your type of bride.

Bottom price tier home listing use words like beautiful, landscaped, renovated or upgraded. Top price tier homes us words like custom waterslide, gorgeous rolling hills view, stainless stell, and 18 in tile throughout. Listings that contain the word ‘luxurious’ sold for 5.9% more than those described as ‘beautiful’.*

*Alternative words to beautiful: gorgeous, breath-taking, striking, panoramic, captivating, impeccable, and flawless.

Instead of saying, “Our venue can accommodate extravagant or traditional wedding and holds up to 300 guests for the ceremony and reception.  We create magical events that are uniquely yours.” With an inclusion statement like this, you have tagged yourself as unmemorable and haven’t identified your ideal client.

Try, “Our brides have an eclectic mix of new ideas and requests that keep us on our toes.  They are romantics at heart with a vision for their wedding.  Their friends call them trendsetters. The want their wedding to mean more that the checks that they write and the actualization of their Pinterest board. The want to become a Belleview Estates Brides.”

Instead of Saying, “Our venue is beautiful with clean lines and lush gardens.

Try, “Our reception area is a New England inspired venue that has white plank siding that pops agains a sea blue color.  Hand Scratched antique greyish wood floors add romance to the reception. Eclectic chandeliers draw the eye towards the dramatic 25 foot ceilings.

Do you have a list of inclusions on your website?

What the Windmill Winery Includes:
Catered Dinner – served buffet style, four amazing chef’s and multiple menus to choose from.
Lawn Games – botchy ball, corn hole and crochet
Vintage LOVE Sign – photo op
Professional DJ – cake, cupcake and dessert options provided by GiGi’s Cupcakes or Lesley’s Creative Cakes
Ceremony Site – serene lakeside setting under rustic brick arches
Reception – held in our elegantly restored 5000 sq. ft historic barn (climate controlled)
Guest Tables & Chairs – including floor-length white or ivory linens, and white resin chairs
On-site Coordinator – creates overview and timeline, runs rehearsal, and attends event
Bridal Cottage – lovely, spacious cottage including a private patio
Groom’s Room – a secluded place for the gentlemen to dress and relax
Bartender & Security – well-trained , certified, and professional staff *
Sources:
http://www.zillow.com/blog/15-words-that-add-value-171182
http://thewindmillwinery.com

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